Why Smart Strategies Fail?
Over 20 years across five continents, I’ve watched brilliant strategies crumble not because they weren’t smart, but because they weren’t human.
Our Brain Experiences Change as a Threat
My research revealed the truth: change fails because we ignore neuroscience. Loss weighs heavier than gain. Uncertainty triggers fight-or-flight. People feel change before they think about it.
Culture shapes everything
Each organization has its own culture—shaped by industry norms, regional values, leadership history, and unspoken rules. What builds trust in a tech startup creates resistance in manufacturing. What works in the USA fails in Japan.
Elixir Management Consultancy, McKinsey & Company, and other global consultancies.
Columbia International University.
Hult International Business School.
Leadership Circle Certified Practitioner, and holder of multiple advanced coaching certifications.
I created a framework weaving neuroscience, behavior, and culture. It works with how people naturally respond to uncertainty.
